The 25th Busan International Film Festival’s official poster, announced under these circumstances, embodies the spirit of perseverance. The sculpture, representative of the Busan International Film Festival, stands tall above the Busan seashore and watches over the cinematic frontier. It is also reminiscent of a film projector, whose unwavering beam shines on despite hardships. The blue twilight that shrouds the poster represents all of us who awaken the new day with renewed hope.

The poster was created by director Kim Sang-man. It is significant that this year’s poster is the first to be designed by someone currently active in Korean cinema. Kim wears many hats in the film industry: director, art director, and poster artist.