History

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Material

World Cinema

Family · Coming of Age · Comedy

  • CountrySouthAfrica
  • Production Year2012
  • Running Time93min
  • Format35mm
  • ColorColor
Program Note
Cassim is a young Muslim working at his father′s fabric store. Kind and handsome, he is loved by everyone. Ebrahim, his father, wants him to run his store afterward but Cassim is hooked on stand-up comedy. As others know about this, Cassim is in a conflict with his father, and his neighbors. This is a family film whose background is South Africa where different peoples coexist. The film focuses on the Indian community of the country and touches the heart of the audience with its theme of family love. The general theme is the father who wants his son to continue the family business and its subtheme, the conflict among brothers. Both themes are quite familiar. The film shows what is truly important in life by expressing the courage of the young man who moves forward to realize his dream, regardless of his father′s opposition and everyone′s eyes. (RHEE, Soue-won)
Director
Director
Craig FREIMOND
Freimond completed his drama degree at Wits University in 1988 and since then has worked as a writer and director in theatre, television and film. His first feature film <Gums & Noses> (2004) won the Apollo Film Festival award for Best Feature. He followed this with his second feature, <Jozi>, in 2009. It was very well received and strengthened Freimond′s reputation as a comedic director. More recently, Freimond has written and directed <Material>, a story about a young Muslim man who dreams of being a stand-up comedian.
Credit
  • Director
    Craig FREIMOND
  • ProducerAPTEKER Ronnie
    THORPE Robbie
  • CastEBRAHIM Vincent
    MOOSA Riaad
    RASDIEN Joey
    NEWMAN Denise
  • ScreenplayFREIMOND Craig
  • CinematographyTrevor Calverley
  • Production DesignSTEELE Susan
  • EditorGILL Megan
  • MusicRENNIE Lizzie
  • Production CompanyZukrafin
    ronnie@is.co.za
  • World SalesVideovison Entertainment
    sanjeev@videovision.co.za
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