Advertising was once a tool that was used to sell products we need. In the globalized world, it has become a tool for selling us a lifestyle we should aspire to. When western consumer items are appropriated into India’s culture, associative perceptions and links are formed - and the complexities and consequences of those links are myriad, with the images affecting economics and marketing. It is with that in mind that documentarians Wenner and Kroger examine that appropriation, using the ultimate consumer item - the car - in an amusing and critical case study. How the Mercedes-Benz can evoke German virtues in India - vastly different from how the car’s image in interpreted at home or elsewhere in the world - is always at the root of how the film’s main subjects proceed in their actions. Urmi Juvekar is a Bollywood screenwriter in search of a story about “a car with a star”, and a DaimlerChrysler executive and his Bollywood tycoon negotiating partner each want to combine their “star values.” A recent programming addition to many economic symposiums around the world.