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Official Poster

The 12th PIFF poster is completed. It is based on the hyperrealism painting, ‘Sand Play 0305-F’
by Kim Changyoung and is designed by the PIFF Art Director, Choi Soondae.
Kim Changyoung, called the painter of ‘Sand Picture’, has painted sand persistently over the last 30years. Mr Kim, born in Daegu, began to live in Haundae, Busan since 1978 and started to draw sand paintings inspired by sand images appearing on the sand beach.
‘Sand Play 0305-F’, the 12th PIFF poster, is the painting drawn by the traces of footprints or scratches of hand with the technique of trompe-l'oeil on the canvas covered with the thin layer of real sand.
The poster represents the image of ‘Hand Printing’, one of PIFF’s major events and depicts the image of the festival and Busan city by the ocean.

Painter Profile

Kim Changyoung

1957 Born in Daegu
1980 Joongang Fine Arts Prize – Grand Prix
1999 4th Sharjah International Arts Biennial in Arab Emirates – Grand Prix



Designer Profile

Choi Soondae

1954 Born in Gyeongbuk Gunwi
BA in Industrial Design at Kyungsung University
1990~ present, CEO of ILLUST BANK
1997~1998, president of Busan Illust Association
1997~ present, Art Director in PIFF
2004, Design Adviser of Busan Asian Games
Present, Professor at Industrial Design in Kyunsung University

Busan Office 3rd Floor, BIFF HILL, Busan Cinema Center, 120, Suyeonggangbyeon-daero, Haeundae-gu, Busan 48058, Korea
Seoul Office #1601, GARDEN TOWER, 84, Yulgok-ro, Jongno-gu, Seoul 03131, Korea
Busan Office 3rd Floor, BIFF HILL, Busan Cinema Center, 120, Suyeonggangbyeon-daero, Haeundae-gu, Busan 48058, Korea
Seoul Office #1601, GARDEN TOWER, 84, Yulgok-ro, Jongno-gu, Seoul 03131, Korea