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Official Poster

The night sea and the moonlight shattering onto the sea depicted by Professor LEE Hwaja reveals its beautiful radiance while delivering the intimacy of the moon that could listen to one's story all night. This, in fact, symbolizes the Pusan International Film Festival, which is moving closer to the audience while emitting a graceful and oriental fragrance. The graceful moonlight, which evokes an image of a flowing skirt, bends over and stirring the waves with its pale, beautiful fingers. Yellow, blue, purple, gold ... the moonlit night is fascinating and beautiful, laughing, resembling a glamorous piece of clothing on which mysterious circular and angular shapes and colors appear and disappear, showcasing the utmost beauty of Korean painting. As seen in the posters of global film festivals such as Cannes, Berlin, and Venice, the image that represents the film festival is elevated through artistic means such that one wants to own the artwork. "Moonlit Night," which is this year's Pusan International Film Festival's poster, presents an artistic touch that is tantamount to such world-renowned film festival, embodying the drive to give the impression that the Pusan International Film Festival is a cultural festival representing Korea to filmmakers worldwide. The overall image of the 5th Pusan International Film Festival emanates the scent of the East. The purpose is for global filmmakers to come closer to Korean and Asian cultures as well as fully enjoy their beauty. Further, the poster intends to deliver a more finnessed image of the Pusan International Film Festival, which is getting more attention from the global film industry as it continues to be held. KIM Dong-ho, the Festival Director of the Pusan International Film Festival, directly requested Professor LEE Hwaja, who majored in Oriental Painting and is currently a Professor in the EWHA Executive Management Program at the Ewha Graduate School of Business, a professor of Korean Color at the Department of Sculptural Arts in the School of Visual Arts, Korean National University of Arts, and a professor of Korean Color at the Institute of Continuing Education in the Hongik University, to create a poster that sublimates the beautiful Korea in Asia and the Pusan International Film Festival in Korea into a new type of image.
The second poster for the 5th Pusan International Film Festival represents a film being projected in the form of a fish showing a film within the screen, which contains another fish in a screen, which also contains another fish in a screen, in a repetitive expression. The fish represent Busan, which is a port city. In other words, this poster wishes for the continuing cycles of cinematic history as well as the continuity of the Pusan International Film Festival. Furthermore, the Korean tradition of welcoming a guest with food was depicted as a fish holding food. Winner of the Pusan International Film Festival Poster Design Competition, which was open to public in August 1999. The winner, KWAK Il-hoon, was studying at the Art Center College of Design in the U.S., and majored in illustration. He found out about the competition for the poster and character for the Pusan International Film Festival by chance through a monthly film magazine, and decided to submit his work.
BNK Busan Bank
GENESIS
Korea Hydro & Nuclear Co., Ltd.
NUTRILITE
NAVER
카카오 오픈채팅
PARADISE HOTEL BUSAN
Korea Exchange
POSCO
Shinhan Card
Debeach Golf Club
TOPTEN10
CJ CGV
Ministry of Culture, Sports and Tourism
Busan Metropolitan City
Korean Film Council
BUSAN CINEMA CENTER