Madiraju was born and raised in India. Winning the Kodak New Director of the Year award at the Cannes Lions International Festival of Creativity in 2006, he worked as an advertising creative director and film director for 15 years. In 2014, Madiraju followed this up with his feature directorial debut, EDEN, a modern-day adaptation of Lord of The Flies. Currently, he is working as a screenwriter, producer, and director. Harami is Madiraju’s second feature film.