This poster by Professor HEU Hwang was completed through the design works of CHOI Soon-dae, who is the art director of the Pusan International Film Festival. By constructing the background with an ancient book that recordes the life in the palace of Joseon dynasty from about a hundred years ago, the poster expresses the film festival taking steps to become an international film festival with grandeur while maintaining a sense of national identity that goes beyond an ordinary local film festival found everywhere in the world through an image of the ancient book, which is a comprehensive medium of expressing the culture, tradition, and history of Korea. The area painted black on the left side of the screen (the ancient book) indicates black-and-white film or artistic interiority defined by destiny, the edges express the three elements of color (red, yellow, and green) or color film, and the blue symbolizes the ocean of Busan. On the right side, the shape of a video camera within the Korean culture in the ancient book is expressed through repetitions of naturalistic brushstrokes, symbolically expressing the Korean and international identity of the Pusan International Film Festival.